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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 208
  1. Healthiness & Sustainability - Are Brazilian Consumers Changing their Mindset and Behaviors? - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Most Brazilians claim to have or to be adopting a healthy lifestyle, largely because their growing health problems force them to make this change. Not only the physical aspect but also emotional wellbeing has become an important part of a healthy lifestyle, as many claim to be ...

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  2. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  3. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  4. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  5. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

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  6. The Natural/Organic Food Shopper - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically ...

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  7. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  8. Health Management Trends - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The health and wellness market has grown from an industry to a culture, expanding the definition of what it means to be healthy in more holistic terms. All adults report doing something for the benefit of their health and wellbeing so brands have an opportunity to connect with ...

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  9. Hispanics' Diet and Wellness - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "How Hispanics approach their overall wellbeing depends on how concerned they are about their physical and emotional wellbeing as well as how they eat. How they react to these concerns shows that the Hispanic market is far from being homogeneous, and each of the different ...

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  10. Black Consumers' Diet and Wellness - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "Black adults believe that a healthy diet and exercise leads to overall wellness, but their knowledge of what constitutes a healthy lifestyle and their everyday habits are sometimes in conflict with one other. Most Black adults are concerned that their efforts to maintain or ...

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No. of reports 1 of 208