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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 41 of 406
  1. Hispanic Cooking Enthusiasts - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "Hispanics over index for enthusiasm toward cooking. Their enthusiasm is not only reflected in the time they spend in the kitchen, but in how they choose to spend that time and who they cook for. Their cooking approach is continually evolving and influenced by people close to ...

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  2. Digital Trends (Hardware) - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in ...

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  3. Lifestyles of Rural Americans - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "In some ways the internet has brought urban, suburban, and rural residents closer together, giving Americans across the country access to the same hub of information. Even so, differences remain between these groups. Rural Americans have a different demographic make-up, less ...

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  4. Cause Marketing - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "As Americans express frustration in government institutions’ ability to take action quickly, citizens are increasingly turning to charitable organizations to facilitate aid for those in need. This creates an environment in which corporations can use their cause marketing ...

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  5. Gambling and Sports Betting - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate ...

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  6. Frequent Travel Programs - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in ...

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  7. Consumers and the Economic Outlook - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Consumers remain confident in their financial health and anticipate little change in the coming year, resulting in stable patterns of financial opinions and behaviors. Consumers hope to save for the future while also maintaining spending levels that accommodate their current ...

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  8. Attitudes toward Corporate Social Responsibility - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "In today’s highly polarized times, consumers increasingly want to know that they share consistent values with the companies they purchase from. As a result, CSR (corporate social responsibility) programs have grown far beyond token charitable initiatives and in some cases are ...

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  9. Patio and Backyard Living - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep ...

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  10. Marketing to Black Millennials - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define ...

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No. of reports 41 of 406