Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 45
  1. Cream (retail) in US (2011) – Market Sizes

    • Market Data
    • February 2012
    • US
    Cream (retail) in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This report covers ambient or chilled liquid standard, thickened, sour and non-dairy cream. It excludes powdered products. Market size ...
    £300.00 (Excl.Tax)
    Find out more Add to cart
  2. Lifestyles of Baby Boomers - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Character Merchandising - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Popular characters can be very effective at driving sales for a variety of products. For example, according to Nickelodeon, Dora the Explorer has generated more than $11 billion in worldwide sales since 2002. The exceptional effectiveness of character merchandising—especially ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Multicultural QSR Consumer - US - December 2011

    • Consumer Report
    • December 2011
    • US

    The spending power of multicultural consumers is rising as their numbers increase, making them a key consideration for the Quick Service Restaurant (QSR) industry. However, there are significant differences within these groups and “one size fits all” marketing and menu ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Butter (retail) in US (2011) – Market Sizes

    • Market Data
    • December 2011
    • US
    Butter (retail) in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This report covers packaged salted butter and unsalted butter. Ghee is negligible and is included in salted butter. Market size comprises ...
    £300.00 (Excl.Tax)
    Find out more Add to cart
  6. Canadian Mass Affluents - December 2011

    • Consumer Report
    • December 2011
    • US

    Canada may be a small country in terms of population, but a relatively high percentage of them are quite affluent. About one-third of Canadian households earn C$100K+, and 22% earn C$150K+. An outsize percentage of the most affluent are new immigrants, mainly from Asia, who are ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to the Mass Affluent - US - November 2011

    • Consumer Report
    • November 2011
    • US

    The effects of the economy on the mass affluent have been both psychological and behavioral. Certainly the prolonged recession and high unemployment rates have made many people pessimistic about the future of the economy, and the mass affluent are no different. The state of the ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. Social Dynamics of 18-24-year-olds - US - November 2011

    • Consumer Report
    • November 2011
    • US

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Marketing Health to Women - US - November 2011

    • Consumer Report
    • November 2011
    • US

    Overall, women demonstrate a high level of interest in health—including products like online tools to manage health, vitamins and supplements, and fresh foods. Subgroups, such as moms and Baby Boomers, have an increased health interest and are prime target demographics for ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Marketing to Hispanic Parents - US - November 2011

    • Consumer Report
    • November 2011
    • US

    With swelling growth in both raw numbers and buying power, Hispanics have become a key focus for U.S. marketers in virtually all industries. More than 50 million Hispanics are living in the U.S. today, and by 2015 the Hispanic audience is projected to grow to close to 59 million—

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 45