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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 44
  1. Hispanics and the Grocery Store Experience - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “More than two in 10 Hispanics say it would be easier for them to make purchase decisions if the packaging for grocery items was in Spanish. Providing Spanish-language packaging not only makes it easier for less acculturated Hispanics to choose products, but in a more general ...

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  2. Marketing to Hispanic Men - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household ...

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  3. Marketing to Baby Boomers - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent ...

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  4. Mass Affluent and Financial Services - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “After being challenged by the recession, the mass affluent market is staging somewhat of a comeback and has become an increasingly attractive market for banks and other types of financial institutions. The question is whether these institutions can find the hooks most relevant ...

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  5. Smoking Cessation Products - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”

    – Emily Krol, Health and Wellness analyst

    Some ...

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  6. Marketing to Teens - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “Expecting to catch any significant volume of time from a teen is unrealistic as they bounce between media, and as a result companies that recognize and embrace the transient nature of teens’ attention will be best placed to engage with this audience. However, at the same time, ...

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  7. Hispanics and Household Products - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience ...

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  8. Diet Trends - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The diet industry is expected to do well in light of the current obesity epidemic. However, with sales of certain products down, consumers are turning to products that provide long-term wellness solutions rather than a quick fix. Diet brands poised to help consumers make ...

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  9. Marketing Financial Services to Women - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “Women’s financial needs are not really any different from men’s. Everyone needs to save money, plan for long-term goals, and make investment choices that fit their own needs and personalities. What many women do need, however, is a greater understanding of the financial ...

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  10. Asian Americans' Approach to Health and Wellness - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “How Asians perceive their overall health and where there are gaps are among the key issues explored within this report. Asians understand the importance of leading a healthy lifestyle and value their overall well-being and yet they don’t seek advice from health professionals. ...

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No. of reports 1 of 44