Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 37
  1. Marketing Financial Services to the Mass Affluent - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. Black Consumers and Personal Care - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. Vitamins, Minerals and Supplements - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Character Merchandising - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Senior Lifestyles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  7. Loyalty Programs in Financial Services - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  8. The Hispanic Apparel and Footwear Consumer - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  9. Activities of Kids and Teens - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Compared to previous generations, kids and teens increasingly live a sedentary lifestyle. These digital natives are interconnected and tend to divide attentions across multiple platforms and channels, prompting impatient behaviors, quick-fix mentality, and instant ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  10. Hispanic Attitudes toward Advertising - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 37