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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 23
  1. The Premium Brand and Luxury Consumer - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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  2. The Budget Shopper - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.”– Diana Smith, Senior Research & Apparel Analyst

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  3. Black Consumers and Alcoholic Beverages - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Black consumers like alcoholic beverages that are indulgent in some way, whether it’s in the smooth taste, flavors, or in the packaging design. Blacks like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers ...

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  4. Live Entertainment - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for ...

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  5. Cause Marketing - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “ Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

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  6. Water Filtration - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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  7. Fruit and Vegetables - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to rising prices.” – Amy Kraushaar, US Category Manager, Food & ...

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  8. Cooking Enthusiasts - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for ...

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  9. Marketing to Moms - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime ...

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  10. Asian American Lifestyles and Entertainment - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they ...

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No. of reports 1 of 23