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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 30
  1. Sugar and Sweeteners - US - December 2016

    • Consumer Report
    • December 2016
    • US

    Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in ...

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  2. Lifestyles of Affluent and High Net Worth Consumers - US - December 2016

    • Consumer Report
    • December 2016
    • US

    US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across ...

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  3. Hispanics' Attitudes Toward Advertising - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit ...

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  4. Movie Theaters - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "Both theater owners and studio executives continue to see moderate revenue growth. While consumers remain hesitant about the overall cost of going to the movies, they are willing to spend around $20 per person for the entire experience. Millennials and Hispanic moviegoers are ...

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  5. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  6. Vitamins, Minerals and Supplements - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "VMS (vitamins, minerals, and supplements) is a trend-driven industry hinging on the latest health fad such as today’s emphasis on digestive health and supplements containing beauty benefits. While its growth has been steady, certain players are faring better than others by ...

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  7. Hispanics - Feeding Their Kids - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "When feeding their kids, Hispanic parents want to feel in control. However, that is not always possible as the foods they feel comfortable serving their kids are not the same their kids like and Hispanic parents need to make compromises. The discrepancies in expectations can ...

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  8. Asians' Attitudes toward Advertising - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "By 2021, the Census Bureau estimates that there will be 20.3 million Asians living in the US, or 6% of the US population. This group’s influence far outweighs it size however, making it critical for advertisers of all types to develop strategies for reaching Asian consumers. ...

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  9. Attitudes toward Charities and Non-profits - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt ...

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  10. Marketing to Black Moms - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve ...

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No. of reports 1 of 30