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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 36
  1. Seniors and Health - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on ...

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  2. Natural and Organic Personal Care Consumer - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance ...

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  3. Movie Theaters - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Despite increasing competition from new media, there is still consistent interest in movie theaters. Investments in premium formats, foodservice offerings, and loyalty programs are helping to match shifting consumer attitudes and expectations for what a movie theater ...

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  4. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

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  5. Weight Management - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to ...

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  6. How Social Media and Product Reviews Impact Online Shopping - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and ...

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  7. Exercise Trends - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "The majority of US adults are exercising, but not with strong intensity. The strong association between exercise and health is expected, though emotional benefits including positivity also align with being active. Since the majority of consumers are working out at home, ...

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  8. Digital Video - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but ...

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  9. Healthy Lifestyles - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Although nearly nine in 10 Americans feel they lead at least “somewhat healthy” lifestyles, self-perceptions do not always align with reality. A positive assessment doesn’t mean that people are not looking for improvement. In fact, one third say they are actively trying to ...

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  10. Cooking Enthusiasts - US - October 2018

    • Consumer Report
    • October 2018
    • US

    "The share of the population identified as Cooking Enthusiasts has remained stable over the last three years, providing a solid base of consumers who cook at home regularly and enjoy it. However, enthusiasm among other segments is on the decline, as less of the population is ...

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No. of reports 1 of 36