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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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5 Item(s)
  1. Advertising and Marketing in New Media - UK - October 2009

    • Consumer Report
    • October 2009
    • UK

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that ...

    £1,695.00 (Excl.Tax)
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  2. Customising the TV Viewing Experience - UK - June 2009

    • Consumer Report
    • June 2009
    • UK

    With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is ...

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  3. Regional Newspapers - UK - May 2009

    • Consumer Report
    • May 2009
    • UK

    When Mintel last reported on this market in November 2007 the trade was confident that sound strategies were in place to maintain readership across different formats, but it is still not clear whether they have succeeded overall or not. In a market with around 1,270 titles ...

    £1,995.00 (Excl.Tax)
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  4. Sport and The Media - UK - February 2009

    • Consumer Report
    • February 2009
    • UK

    Sport is one of the most popular of all leisure interests among UK consumers, and particularly among men – yet only a small minority of fans actually pursue this interest through live event attendance. For the large majority, the bulk of their engagement with sport comes ...

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  5. Home and the Media - UK - February 2009

    • Consumer Report
    • February 2009
    • UK

    There is increasing coverage of homes and gardens across a range of media, but home interest and gardening magazines are the primary source of detailed and in-depth content and they retain a particular importance since their readers are likely to be more interested than average ...

    £1,995.00 (Excl.Tax)
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5 Item(s)