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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Senior Lifestyles - US - December 2013

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active in the workforce, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2013
    US
  2. Lifestyles of the Over 55s - China - December 2013

    “It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the younger generations of ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    December 2013
    China
  3. The Savvy Shopper - UK - December 2013

    “Mobile platforms and tools are already changing the savvy shopping repertoire. Increasing adoption of smartphones and tablets, as well as increased availability of online connectivity, signal a bright future for m-commerce and t-commerce.”

    - Ina Mitskavets, Senior Lifestyles and Consumer Analyst

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  4. Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2013
    US
  5. Marketing to Mums - China - November 2013

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following key questions:

    • What are ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    November 2013
    China
  6. Marketing to Moms - Brazil - November 2013

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help them juggle the ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2013
    Brazil
  7. Marketing para as Mães - Brasil - Novembro 2013

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas vidas: carreira e ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2013
    Brazil
  8. The Hispanic Apparel and Footwear Consumer - US - November 2013

    “Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2013
    US
  9. Activities of Kids and Teens - US - November 2013

    “Compared to previous generations, kids and teens increasingly live a sedentary lifestyle. These digital natives are interconnected and tend to divide attentions across multiple platforms and channels, prompting impatient behaviors, quick-fix mentality, and instant gratification. Their loyalty is ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2013
    US
  10. Dieting Trends - UK - November 2013

    "Clear like-for-like comparisons between diet products and their non-diet alternatives should allow brands to show consumers that there are genuine and tangible differences in the calorie/fat/sugar content, and highlight where these owe to healthier recipes rather than simply smaller portions."

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    £1,995.00 (Excl.Tax)
    Consumer Report
    November 2013
    UK
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