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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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6 Item(s)
  1. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

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  2. Hispanics and Personal Care - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In order to grow the Hispanic market, personal care manufacturers need to find new ways to entice Hispanics to try new products and get excited about the shopping experience. Personal care products don’t need to be thought of as a commodity; less acculturated Hispanics still ...

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  3. The Hispanic Retail Report: Household, Electronics, Apparel, Grocery and Personal Care - US - March 2011

    • Consumer Report
    • March 2011
    • US

    Fashion-conscious, cell phone-savvy, and with a love for food, Hispanics are the ideal consumer segment for almost any retail sector. As the economy recovers from the recent recession, Hispanics’ expenditures on food and beverages, apparel, footwear, housing and transportation ...

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  4. Hispanics and Personal Care - US - January 2011

    • Consumer Report
    • January 2011
    • US

    As Mintel’s Beauty and Personal Care Consumer—U.S., January 2010 reported, the majority of the population is trading down to lower-priced brands or store brands. The same shopping pattern is not so for Hispanics. In fact, despite the recession and their lower-household income ...

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  5. Marketing Beauty to Black Women - US - August 2009

    • Consumer Report
    • August 2009
    • US

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s ...

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  6. Hispanics and Personal Care - US - August 2009

    • Consumer Report
    • August 2009
    • US

    By tradition, Hispanics take pride in a sharp appearance and view it as means to success. As a result they’ve begun changing the face of the beauty and hair care industries with their unique tastes, impulse buys, and purchasing power.

    A large part of this spending surge is due ...

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6 Item(s)