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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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7 Item(s)
  1. Hispanics - Feeding Their Kids - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "When feeding their kids, Hispanic parents want to feel in control. However, that is not always possible as the foods they feel comfortable serving their kids are not the same their kids like and Hispanic parents need to make compromises. The discrepancies in expectations can ...

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  2. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  3. America's Pet Owners - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “America’s pet owners are feeling the pressure to be ‘good’ parents for their animals, and their spending behaviors reflect owners’ need to be emotionally connected and socially interactive. Their desire to do anything to keep their pets healthy informs their preferences ...

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  4. Marketing to Pet Owners - US - September 2012

    • Consumer Report
    • September 2012
    • US

    Pet ownership in America is widespread, with 64% owning any pet. Being a pet owner often means more than providing the basic necessitates for an animal. In fact, Mintel finds that pets are considered members of the family to nearly nine out of 10 pet owners; however, this view ...

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  5. America's Pet Owners - US - September 2011

    • Consumer Report
    • September 2011
    • US

    Pets come in all shapes and sizes, but the one seeming constant is the bond between pets and their owners. In fact, 76% of dog/cat owners consider their canine/feline companions to be part of the family (see Feelings About Pets section). This closeness creates marketing and ...

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  6. Hispanic Diet - US - September 2011

    • Consumer Report
    • September 2011
    • US

    Perhaps because of the relatively young age of the Hispanic population, Hispanics are less likely to suffer from heart disease than non-Hispanics. However, heart disease can become a growing problem as the Hispanic population ages, and pharmaceutical companies and the ...

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  7. America's Pet Owners - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Headlines proclaiming that the pet care market has remained strong despite the recession have appeared frequently in the trade press. But given the nature and depth of the human-pet bond, a more accurate assessment might be that the pet care market is strong because of the ...

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7 Item(s)