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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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9 Item(s)
  1. Patio and Backyard Living - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep ...

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  2. Cleaning the House - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the ...

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  3. Household Care Packaging Trends - US - January 2016

    • Consumer Report
    • January 2016
    • US

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than ...

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  4. Hispanics and Household Products - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience ...

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  5. Marketing to the Green Consumer - US - April 2012

    • Consumer Report
    • April 2012
    • US

    Improving economic conditions indicate that demand for green and sustainable products will grow in 2012. During the recession years (2007-09) and the subsequent slow recovery, the green consumer base stagnated as financial concerns outweighed environmental concerns. However, ...

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  6. Green Living - US - February 2011

    • Consumer Report
    • February 2011
    • US

    The “green” marketplace was one of the fastest-growing sectors of the U.S. economy leading up to the recession. Though spending on green products and services stalled along with the rest of the economy, the first signs of renewed growth are beginning to appear. In this report, ...

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  7. Hispanics and Household Products - US - October 2010

    • Consumer Report
    • October 2010
    • US

    As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, ...

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  8. Green Living - US - February 2010

    • Consumer Report
    • February 2010
    • US

    Before the beginning of the recession, the “green” marketplace was one of the fastest growing sectors of the US economy. Though economic factors have slowed growth in this sector, consumers remain committed to green shopping. In this report, Mintel examines the size, scope, and ...

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  9. Green Living - US - January 2009

    • Consumer Report
    • January 2009
    • US

    For the past three years, the "green" marketplace has been one of the fastest growing, most dynamic sectors of the U.S. economy. In this report, Mintel examines the size, scope, and growth of the "green" consumer marketplace, the driving forces that will shape its future - with ...

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9 Item(s)