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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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6 Item(s)
  1. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

    £3,435.47 (Excl.Tax)
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  2. Pay TV in US (2011) – Market Sizes

    • Market Data
    • October 2011
    • US
    Pay TV in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers cable, satellite, internet and terrestrial pay TV. Mobile TV is not included as it is negligible. Market size comprises numbers ...
    £300.00 (Excl.Tax)
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  3. Media Consumption by the Black Consumer - US - July 2011

    • Consumer Report
    • July 2011
    • US

    Black consumers exhibit lower-than-average consumption rates across all types of media, making them an elusive group. As such, marketers must pay the closest attention to those outlets that are the most likely to engage Black consumers.

    By understanding their attitudes and ...

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  4. Hispanic Media Consumption - US - June 2011

    • Consumer Report
    • June 2011
    • US

    This report explores the attitudes and desires of Hispanic media consumers and features an extensive analysis of how they view the portrayal of Hispanics in the media, how they identify with Hispanic culture, and what they like, dislike and crave with regard to content across ...

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  5. Attitudes toward Traditional Media Advertising and Promotional Marketing - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The advertising industry is facing one of the most challenging environments in decades. Most forms of traditional media have been forced to re-examine their business models under pressure from the economic recession and the adoption of disruptive technologies. In this report, ...

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  6. Black Media - US - July 2009

    • Consumer Report
    • July 2009
    • US

    With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in ...

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6 Item(s)