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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 16
  1. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

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  2. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  3. Internet Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Influencers can bring authenticity to brand communications. While consumers who follow influencers may know when they are being sold to, they still value the entertaining and honest depictions of real life that are projected online. Influencer marketing will continue to evolve ...

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  4. Attitudes Toward Technology and the Digital World - US - November 2017

    • Consumer Report
    • November 2017
    • US

    "The digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust ...

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  5. Hispanic Consumers and Social Media - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their ...

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  6. Social Networking - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy ...

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  7. Living Online - US - July 2012

    • Consumer Report
    • July 2012
    • US

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the ...

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  8. Social Networking - US - May 2012

    • Consumer Report
    • May 2012
    • US

    Global sales of ads on Facebook alone grew 69% in 2011, reaching $1.7 billion in the U.S., and are expected to reach $3.7 billion in 2012. The leading network also reported 37% growth in ad sales in the first quarter of 2012, based on its increasing membership and innovations ...

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  9. Internet Service Providers in US (2011) – Market Sizes

    • Market Data
    • February 2012
    • US
    Internet Service Providers in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers dial-up and broadband internet service providers. Market size is numbers of subscribers at 31st December to ...
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  10. Pay TV in US (2011) – Market Sizes

    • Market Data
    • October 2011
    • US
    Pay TV in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers cable, satellite, internet and terrestrial pay TV. Mobile TV is not included as it is negligible. Market size comprises numbers ...
    £300.00 (Excl.Tax)
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No. of reports 1 of 16