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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 42
  1. The Social Dynamics of 18-24 Year-old Males - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The 18-24 year-old male demographic is attractive to marketers because of their tendency to be early adopters (and often opinion leaders) of new trends, particularly in technology, fashion, and entertainment. However, these younger consumers are also difficult to reach due to ...

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  2. Hispanics and Big Ticket Purchases: Electronics and Appliances - US - September 2009

    • Consumer Report
    • September 2009
    • US

    This report examines similarities and differences between Hispanics and non-Hispanics regarding big ticket purchases and reveals which segments of the Hispanic population are more apt to make such purchases.

    Specifically, this report:

    • Examines purchases by and among Hispanics and ...
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  3. Marketing Health to Men - US - September 2009

    • Consumer Report
    • September 2009
    • US

    Men’s health lags behind that of women, with a series of biological, social and behavioral factors working together to keep men burdened with greater disease rates and lower life expectancy. This report helps to unravel the mysteries of men’s health, and explain why it is ...

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  4. Marketing Beauty to Black Women - US - August 2009

    • Consumer Report
    • August 2009
    • US

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s ...

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  5. Attitudes toward Traditional Media Advertising and Promotional Marketing - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The advertising industry is facing one of the most challenging environments in decades. Most forms of traditional media have been forced to re-examine their business models under pressure from the economic recession and the adoption of disruptive technologies. In this report, ...

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  6. Hispanics and Personal Care - US - August 2009

    • Consumer Report
    • August 2009
    • US

    By tradition, Hispanics take pride in a sharp appearance and view it as means to success. As a result they’ve begun changing the face of the beauty and hair care industries with their unique tastes, impulse buys, and purchasing power.

    A large part of this spending surge is due ...

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  7. Pester Power - US - July 2009

    • Consumer Report
    • July 2009
    • US

    The ability of kids to influence household purchasing decisions is growing alongside the increasing number of kids in the US, especially young kids, who are more likely than older ones to frequently ask their parents to buy things for them. This report covers a range of ...

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  8. Hispanics and the Retail Experience - US - July 2009

    • Consumer Report
    • July 2009
    • US

    Nothing could be more exciting to a retailer than to find customers who are spending more money, are not as price sensitive in certain channels, and are telling their friends about where they found the products they bought. Hispanic consumers, with their quickly growing ...

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  9. Marketing Health to Women - US - July 2009

    • Consumer Report
    • July 2009
    • US

    Women’s health is a vast and complex realm, with many issues and factors to consider. This provides ample opportunity for marketers to reach an audience of receptive and willing participants. The economy is proving to be a challenge for the health industry overall, and women in ...

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  10. Hispanic Entertainment - US - July 2009

    • Consumer Report
    • July 2009
    • US

    This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic ...

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No. of reports 11 of 42