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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 172
  1. Marketing to Asian Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s ...

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  2. Family Dynamics of Hispanics - US - May 2015

    • Consumer Report
    • May 2015
    • US

    “Family unity is important to Hispanics. Tensions caused by different levels of acculturation and levels of English proficiency under the same roof are minimized by the level of attachment that Hispanics have to their families.”

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  3. American Lifestyles 2015: The Connected Consumer – Seeking Validation from the Online Collective - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Americans have endless choices to make on a daily basis and even the simple act of buying staple household products can be overwhelming to those who have yet to establish a routine or build brand loyalties.” 

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  4. Black Consumers' Lifestyles and Entertainment - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. ”

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  5. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

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  6. The Premium Brand and Luxury Consumer - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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  7. The Budget Shopper - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.”– Diana Smith, Senior Research & Apparel Analyst

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  8. Hispanic Consumers and Social Media - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their ...

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  9. American Lifestyles 2014: Looking Forward - US - April 2014

    • Consumer Report
    • April 2014
    • US

    "In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that ...

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  10. Black and Hispanic Moms - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “It’s likely that [these moms] have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.” – Tonya Roberts, Multicultural Analyst

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No. of reports 31 of 172