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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 42
  1. The American Middle Class - US - December 2009

    • Consumer Report
    • December 2009
    • US

    With approximately one out of two Americans being middle class, it is vital that marketers understand how the Great Recession has changed their perceptions and buying habits. Some of the key topics covered in this report include:

    • How economic challenges are reshaping purchasing ...
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  2. Black Diet and Wellness - US - December 2009

    • Consumer Report
    • December 2009
    • US

    The connection between food, tradition, family and history is a deep one for African Americans. Many items that make up the Black diet today have been prepared and eaten in much the same way through several generations in the US. Although recipes and preparation have remained ...

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  3. Hispanic Diet and Wellness - US - November 2009

    • Consumer Report
    • November 2009
    • US

    As the Hispanic population continues to grow in the US and the debate continues about the growing cost of healthcare, Mintel looks deep into how Hispanics define healthy, and how effective they are in leading a healthy standard of living. Mintel’s exclusive consumer research ...

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  4. Black Baby Boomers - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a ...

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  5. Asian American Lifestyles - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Although accounting for only 4.6% of the total US population, Asian Americans boast the highest income and educational attainment of any US ethnicity. Some of wealthiest and most accomplished Americans are Asians, a group that can claim origins anywhere from Japan to India to ...

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  6. America's Pet Owners - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Headlines proclaiming that the pet care market has remained strong despite the recession have appeared frequently in the trade press. But given the nature and depth of the human-pet bond, a more accurate assessment might be that the pet care market is strong because of the ...

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  7. High-end Vacation Destinations - US - November 2009

    • Consumer Report
    • November 2009
    • US

    As noted in Mintel’s Leisure Travel—U.S., June 2009, the leisure travel market declined considerably in 2008 and the first two quarters of 2009 as a result of recessionary pressures. However, the cost of travel declined between March 2008 and 2009, and this has created a ...

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  8. Care of Car Interiors - US - October 2009

    • Consumer Report
    • October 2009
    • US

    This report explores the automotive cleaning market in the US. It provides insight into the external and internal factors affecting consumption and trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered ...

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  9. Lifestyles of Baby Boomers - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The two years since the last Mintel report on Baby Boomers, Spending Power of Baby Boomers—U.S., February 2007, have seen dramatic changes in the US economy. Beginning in late 2007 and intensifying in 2008, consumers have been assaulted by the credit crisis, foreclosures, bank ...

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  10. Economizing in the Home: Professional Services - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The recession beginning in December 2007 ended the longest bull-run in stocks in the history of the United States. In the wake of continued news of economic decline and hardship, consumers tightened their belts in 2008 and 2009, seeking to cut household costs, limit ...

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No. of reports 1 of 42