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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 21
  1. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

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  2. Senior Lifestyles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active ...

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  3. Activities of Kids and Teens - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Compared to previous generations, kids and teens increasingly live a sedentary lifestyle. These digital natives are interconnected and tend to divide attentions across multiple platforms and channels, prompting impatient behaviors, quick-fix mentality, and instant ...

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  4. Marketing Health to Women - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “Women seek solutions to live a healthy life, indicating a need for products that help them to be proactive about their healthcare. Education among key consumer groups, such as lower income as well as Black and Hispanic women will be imperative, especially as implications from ...

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  5. Hispanics and Personal Care - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In order to grow the Hispanic market, personal care manufacturers need to find new ways to entice Hispanics to try new products and get excited about the shopping experience. Personal care products don’t need to be thought of as a commodity; less acculturated Hispanics still ...

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  6. Marketing to Moms - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands ...

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  7. Lifestyles of the Under- and Unemployed - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Many Americans have not recovered from the financial impact of the Great Recession resulting in a rise in the percentage of Americans who are downwardly mobile. These adults need products and services commonly associated with a middle-class lifestyle buy at budget rates as ...

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  8. Hispanic Consumers' Share of Wallet - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “Hispanics have cut back their spending since the last recession, but are still treating themselves to a certain extent. They are also very reluctant to use any kind of debt to pay for things—preferring to pay cash instead."

    – Tonya Roberts, Multicultural Analyst

    Some issues ...

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  9. Asian American Premium Brand Consumer - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “Asian American consumers control substantial collective buying power, but cannot be addressed as one group. Because there are multiple languages and multiple generations to address, promoters of luxury goods to Asian audiences would do well to focus on a particular Asian ...

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  10. Social Networking - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy ...

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No. of reports 1 of 21