Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

6 Item(s)
  1. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  2. Marketing to Asian Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s ...

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  3. Family Dynamics of Hispanics - US - May 2015

    • Consumer Report
    • May 2015
    • US

    “Family unity is important to Hispanics. Tensions caused by different levels of acculturation and levels of English proficiency under the same roof are minimized by the level of attachment that Hispanics have to their families.”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  4. American Lifestyles 2015: The Connected Consumer – Seeking Validation from the Online Collective - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Americans have endless choices to make on a daily basis and even the simple act of buying staple household products can be overwhelming to those who have yet to establish a routine or build brand loyalties.” 

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  5. Black Consumers' Lifestyles and Entertainment - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. ”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

    £3,435.47 (Excl.Tax)
    Find out more Add to cart
6 Item(s)