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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 28
  1. Lifestyles of Dads - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Whilst more mums classify themselves as breadwinners in their families, the opposite trend is also coming to the fore. As there are more stay-at-home mums, dads are adjusting to coping with increasing work pressures and staying connected with their offspring.”

    – Ina Mitskavets, ...

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  2. Lifestyles of Mums: Consumer Report - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “British families continue feeling the pinch, as they weigh up their financial priorities, with many downgrading products for themselves rather than for their offspring. Having quality family experiences remains important, even in the wake of continued inflationary pressures ...

    £1,995.00 (Excl.Tax)
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  3. Lifestyles of the Ultra-affluent and HNWIs - UK - August 2012

    • Consumer Report
    • August 2012
    • UK

    “The desire for special treatment is strong amongst the ultra-affluent and High Net Worth demographic. The majority enjoy splashing out on restaurant meals and have shown that they are prepared to pay extra for premier seating. Coupled with high brand loyalty, this finding ...

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  4. Girls' Lifestyles - UK - July 2012

    • Consumer Report
    • July 2012
    • UK

    “Today’s girls are highly engaged with social media, with the mobile channel reinforcing their habits. As examples of children using technology creatively or to promote social causes are becoming more frequent, perhaps parents should employ a ‘can’t beat them, join them’ ...

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  5. Boys' Lifestyles - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “Boys’ free time is dominated by solitary play in front of television, computer or games console at home. Digital communication affords extra privacy and password-protected access to social networks might be a modern day equivalent of a locked diary. Parents could bridge this ...

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  6. Lifestyles of the Over-55s - UK - April 2012

    • Consumer Report
    • April 2012
    • UK

    “Today’s over-55s feel relatively sheltered from the economic turmoil as high home and asset ownership as well as absence of dependents afford more financial freedom. The over-55 consumers don’t mind paying a premium price for products of genuine quality. However brands’ ...

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  7. Teen Lifestyles - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Highly social, technically adept and with a firm belief in the value of being popular, attractive and fashionable, teenagers outwardly display many of the beliefs and insecurities that most adults still hold onto, but who have in many cases learnt to conceal, through choosing ...

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  8. Fashion for the Over-55s - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish ...

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  9. Children's Lifestyles - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “Being the digital natives, today’s children are well versed in all aspects of technology and the internet, and despite the age restrictions, an estimated 1.95 million children aged 7-12 use Facebook on a daily basis. Friends’ acceptance is an important factor driving social ...

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  10. Marketing to Mums and Mums-to-be - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity ...

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No. of reports 11 of 28