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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 28
  1. Marketing to the Boomerang Generation - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    This market research report looks at the ‘Boomerang Generation’, that is, young people who return to live with their parents. The report identifies the key triggers that cause young adults to move back home identifying a golden window of opportunity for companies to target ...

    £2,195.00 (Excl.Tax)
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  2. Student Lifestyles - UK - May 2011

    • Consumer Report
    • May 2011
    • UK

    Life for students is getting tougher; the hike in tuition fees, drops in funding and a reduction in undergraduate places are set to take their toll. Furthermore, employment prospects for the younger generation are bleak and there is no respite on the horizon with the threat of ...

    £1,995.00 (Excl.Tax)
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  3. Marketing to Singles - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

    £2,195.00 (Excl.Tax)
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  4. Marketing to Retired People - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes retired people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg ...

    £2,195.00 (Excl.Tax)
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  5. Student Lifestyles - UK - June 2010

    • Consumer Report
    • June 2010
    • UK

    This report takes the general theme of ‘Students as Consumers’ and asks the question:

    “What impact has the current economic environment and increases in tuition fees had on student lifestyles?”

    • More than 40% of students are very concerned about the increase in tuition fees. As a ...
    £1,995.00 (Excl.Tax)
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  6. Family Leisure - UK - December 2009

    • Consumer Report
    • December 2009
    • UK

    This report provides an overview of trends in family leisure, investigating the core market factors, strengths and weaknesses, consumer dynamics, and product trends.

    • Family commitments have forced six in ten parents of under-16s to give up favourite hobbies, highlighting a ...
    £1,995.00 (Excl.Tax)
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  7. Refusing to Grow Old Gracefully - UK - September 2009

    • Consumer Report
    • September 2009
    • UK
    • The growing number of over-45s represents a force to be reckoned with! Today there are 25.7 million adults aged 45+ in the UK; by 2014, there will be another 2 million.
    • Indulging in life’s little luxuries gets easier with age. Although the financial circumstances of the over-45s ...
    £1,695.00 (Excl.Tax)
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  8. KGOY (Kids Growing Older, Younger) - UK - May 2009

    • Consumer Report
    • May 2009
    • UK

    The marketing world loves to espouse that kids are getting older younger (KGOY). The received wisdom is that today’s children are much more sophisticated than previous generations, rejecting ‘childish’ media, games and toys in favour of activities more associated with the adult ...

    £1,695.00 (Excl.Tax)
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No. of reports 21 of 28