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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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8 Item(s)
  1. Fashion for the Over-55s - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “A rapidly ageing population is not without its commercial opportunities but shopping must be made more enjoyable and easier for these consumers. Four in ten over-55s do not enjoy shopping for clothes in-store, highlighting that there are numerous obstacles that ruin the ...

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  2. Lifestyles of Young Adults - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Being financially responsible is a must-have for today’s 16-24-year-olds. Economic uncertainties are forcing young adults to jump through more hoops to be able to afford education, get a job matching their qualifications, and get on the property ladder. Going forward, it can ...

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  3. Lifestyles of Dads - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Whilst more mums classify themselves as breadwinners in their families, the opposite trend is also coming to the fore. As there are more stay-at-home mums, dads are adjusting to coping with increasing work pressures and staying connected with their offspring.”

    – Ina Mitskavets, ...

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  4. Lifestyles of Mums: Consumer Report - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “British families continue feeling the pinch, as they weigh up their financial priorities, with many downgrading products for themselves rather than for their offspring. Having quality family experiences remains important, even in the wake of continued inflationary pressures ...

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  5. Lifestyles of the Ultra-affluent and HNWIs - UK - August 2012

    • Consumer Report
    • August 2012
    • UK

    “The desire for special treatment is strong amongst the ultra-affluent and High Net Worth demographic. The majority enjoy splashing out on restaurant meals and have shown that they are prepared to pay extra for premier seating. Coupled with high brand loyalty, this finding ...

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  6. Girls' Lifestyles - UK - July 2012

    • Consumer Report
    • July 2012
    • UK

    “Today’s girls are highly engaged with social media, with the mobile channel reinforcing their habits. As examples of children using technology creatively or to promote social causes are becoming more frequent, perhaps parents should employ a ‘can’t beat them, join them’ ...

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  7. Boys' Lifestyles - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “Boys’ free time is dominated by solitary play in front of television, computer or games console at home. Digital communication affords extra privacy and password-protected access to social networks might be a modern day equivalent of a locked diary. Parents could bridge this ...

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  8. Lifestyles of the Over-55s - UK - April 2012

    • Consumer Report
    • April 2012
    • UK

    “Today’s over-55s feel relatively sheltered from the economic turmoil as high home and asset ownership as well as absence of dependents afford more financial freedom. The over-55 consumers don’t mind paying a premium price for products of genuine quality. However brands’ ...

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8 Item(s)