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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 67
  1. Lifestyles of Children and Teens - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “As watching TV and using technology remains the top activity both after school and on weekends, today’s kids and teens are far more exposed to advertising than previous generations ever were. Building cradle-to-grave loyalty has become easier, but brands need to tread ...

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  2. Families - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and ...

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  3. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  4. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    • Consumer Report
    • April 2016
    • UK

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings ...

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  5. Marketing to the iGeneration - US - April 2016

    • Consumer Report
    • April 2016
    • US

    "Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs ...

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  6. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

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  7. Marketing to the Middle Classes - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and ...

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  8. Marketing to Asian Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s ...

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  9. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

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  10. Student Lifestyles - UK - June 2014

    • Consumer Report
    • June 2014
    • UK

    “Universities are operating in an increasingly competitive marketplace for higher education. Universities would benefit from stepping up their efforts to learn about student expectations and how they can match them to drive growth in the education sector.”

    £1,995.00 (Excl.Tax)
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No. of reports 11 of 67