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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 67
  1. Marketing to Consumers in their 20s - China - January 2014

    • Consumer Report
    • January 2014
    • China

    “The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the ...

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  2. Senior Lifestyles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active ...

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  3. Lifestyles of Dads - UK - October 2013

    • Consumer Report
    • October 2013
    • UK

    “Today’s dads’ involvement in children’s lives will influence the attitudes of the next generation of parents and will shape their views on parenting and family life. Companies and brands play an instrumental role in painting a picture of what it means to be a father in modern ...

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  4. Marketing to Moms - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands ...

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  5. Lifestyles of Mums - UK - September 2013

    • Consumer Report
    • September 2013
    • UK

    “Brands that are responsive to mums’ concerns and aim to grow with their preferences (which are increasingly expressed via social media channels) will be in a stronger position when competing for their consumer loyalty.”

    - Ina Mitskavets, Senior Consumer and Lifestyle Analyst

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  6. Children's Lifestyles - UK - June 2013

    • Consumer Report
    • June 2013
    • UK

    “Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.”

    - Ina Mitskavets, Senior Consumer and Lifestyles Analyst

    Some questions answered in this report include:

    • Can today’s ...
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  7. Consumer Lifestyles: China's Grey Hairs - December 2012

    • Consumer Report
    • December 2012
    • China

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these ...

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  8. Fashion for the Over-55s - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “A rapidly ageing population is not without its commercial opportunities but shopping must be made more enjoyable and easier for these consumers. Four in ten over-55s do not enjoy shopping for clothes in-store, highlighting that there are numerous obstacles that ruin the ...

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  9. Lifestyles of Young Adults - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Being financially responsible is a must-have for today’s 16-24-year-olds. Economic uncertainties are forcing young adults to jump through more hoops to be able to afford education, get a job matching their qualifications, and get on the property ladder. Going forward, it can ...

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  10. Lifestyles of Dads - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Whilst more mums classify themselves as breadwinners in their families, the opposite trend is also coming to the fore. As there are more stay-at-home mums, dads are adjusting to coping with increasing work pressures and staying connected with their offspring.”

    – Ina Mitskavets, ...

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No. of reports 21 of 67