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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 67
  1. Marketing to Kids - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The primary concern for any marketer targeting kids is that they do not inadvertently offend parents or children’s advocacy groups with cleverly designed campaigns that may be deemed ‘too effective’ or exploitative of impressionable kids—particularly for products that are not ...

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  2. Lifestyles of Mums: Consumer Report - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “British families continue feeling the pinch, as they weigh up their financial priorities, with many downgrading products for themselves rather than for their offspring. Having quality family experiences remains important, even in the wake of continued inflationary pressures ...

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  3. Lifestyles of the Ultra-affluent and HNWIs - UK - August 2012

    • Consumer Report
    • August 2012
    • UK

    “The desire for special treatment is strong amongst the ultra-affluent and High Net Worth demographic. The majority enjoy splashing out on restaurant meals and have shown that they are prepared to pay extra for premier seating. Coupled with high brand loyalty, this finding ...

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  4. Girls' Lifestyles - UK - July 2012

    • Consumer Report
    • July 2012
    • UK

    “Today’s girls are highly engaged with social media, with the mobile channel reinforcing their habits. As examples of children using technology creatively or to promote social causes are becoming more frequent, perhaps parents should employ a ‘can’t beat them, join them’ ...

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  5. Boys' Lifestyles - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “Boys’ free time is dominated by solitary play in front of television, computer or games console at home. Digital communication affords extra privacy and password-protected access to social networks might be a modern day equivalent of a locked diary. Parents could bridge this ...

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  6. Lifestyles of the Over-55s - UK - April 2012

    • Consumer Report
    • April 2012
    • UK

    “Today’s over-55s feel relatively sheltered from the economic turmoil as high home and asset ownership as well as absence of dependents afford more financial freedom. The over-55 consumers don’t mind paying a premium price for products of genuine quality. However brands’ ...

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  7. Marketing to Dads - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Dads are playing a more active role in many aspects of family life once considered the exclusive domain of moms. While the recession can be credited for some of the blurring of gender roles, it is also the result of a longer-term, generational shift in attitudes and ...

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  8. Marketing to Moms - US - February 2012

    • Consumer Report
    • February 2012
    • US

    For today’s moms the pressure to “do it all” is as strong as ever. Not only are they more likely to be primary earners in their households, they continue to hold primary responsibility for most parenting duties and household upkeep. As they try to balance the many priorities in ...

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  9. Lifestyles of Baby Boomers - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ...

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  10. Social Dynamics of 18-24-year-olds - US - November 2011

    • Consumer Report
    • November 2011
    • US

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults ...

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No. of reports 31 of 67