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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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  • tick3Previous editions

  • tick4Multiple formats

7 Item(s)
  1. Baby Boomers and Vacation - US - December 2010

    • Consumer Report
    • December 2010
    • US

    The U.S. leisure travel market was in decline in 2009 compared to 2008, driven down by the still-staggering economy and the rising cost of travel. While 2010 sales are up over 2009, Americans are still carefully monitoring their discretionary spending. Although Baby Boomers ...

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  2. Marketing to Kids - US - November 2010

    • Consumer Report
    • November 2010
    • US

    Kids 6-11 are a diverse group: some are still very much children, while others are on the threshold of their teenage years. Some are starting to wrestle with issues of self-esteem, while others are still content to watch their favorite television shows and play with their toys. ...

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  3. Marketing to Dads - US - August 2010

    • Consumer Report
    • August 2010
    • US

    The extensive media attention that moms’ increasing influence over many aspects of family life has received in recent years has overshadowed a quiet revolution underway among dads. Just as moms are now exerting even greater control over traditionally male product categories ...

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  4. Student Lifestyles - UK - June 2010

    • Consumer Report
    • June 2010
    • UK

    This report takes the general theme of ‘Students as Consumers’ and asks the question:

    “What impact has the current economic environment and increases in tuition fees had on student lifestyles?”

    • More than 40% of students are very concerned about the increase in tuition fees. As a ...
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  5. Family Purchases: Kids as Influencers - US - June 2010

    • Consumer Report
    • June 2010
    • US

    Kids and teens often influence what their parents purchase on their behalf and play a key role in determining what type of foods and entertainment will be purchased for the family household. At the same time, the FTC and other agencies are regulating advertising directed at ...

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  6. Marketing to Black Moms - US - April 2010

    • Consumer Report
    • April 2010
    • US

    In an increasingly diverse society, advertisers can no longer afford to overlook the Black community as a significant consumer group. Black moms in particular are earning more money, postponing childbirth and living more independently than ever. On average, Black ...

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  7. Marketing to Moms - US - February 2010

    • Consumer Report
    • February 2010
    • US

    The well-established notion that moms control or strongly influence most of a household’s spending is taking on even greater significance as the Great Recession continues to motivate American families to re‑evaluate what’s truly important in their lives. Understanding moms’ ...

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7 Item(s)