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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 13
  1. Lifestyles of Baby Boomers - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ...

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  2. Social Dynamics of 18-24-year-olds - US - November 2011

    • Consumer Report
    • November 2011
    • US

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults ...

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  3. Teen Lifestyles - UK - November 2011

    • Consumer Report
    • November 2011
    • UK

    “Highly social, technically adept and with a firm belief in the value of being popular, attractive and fashionable, teenagers outwardly display many of the beliefs and insecurities that most adults still hold onto, but who have in many cases learnt to conceal, through choosing ...

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  4. Fashion for the Over-55s - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish ...

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  5. Children's Lifestyles - UK - October 2011

    • Consumer Report
    • October 2011
    • UK

    “Being the digital natives, today’s children are well versed in all aspects of technology and the internet, and despite the age restrictions, an estimated 1.95 million children aged 7-12 use Facebook on a daily basis. Friends’ acceptance is an important factor driving social ...

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  6. Marketing to Mums and Mums-to-be - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity ...

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  7. Marketing to the Boomerang Generation - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    This market research report looks at the ‘Boomerang Generation’, that is, young people who return to live with their parents. The report identifies the key triggers that cause young adults to move back home identifying a golden window of opportunity for companies to target ...

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  8. Kids as Influencers - US - June 2011

    • Consumer Report
    • June 2011
    • US

    It is clear that kids influence household purchase decisions, but marketers must tread carefully in how they look to leverage kids’ input. Due to their young age (6-11 years old), consumer watchdog groups and legislators feel it’s their duty to enact safeguards and guidelines ...

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  9. Student Lifestyles - UK - May 2011

    • Consumer Report
    • May 2011
    • UK

    Life for students is getting tougher; the hike in tuition fees, drops in funding and a reduction in undergraduate places are set to take their toll. Furthermore, employment prospects for the younger generation are bleak and there is no respite on the horizon with the threat of ...

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  10. Marketing to Gen X - US - April 2011

    • Consumer Report
    • April 2011
    • US

    Sandwiched between the Millennial and Baby Boomer segments, Generation X (Gen X) has come of age. As this generation enters their late thirties and forties, they hardly represent the “slacker” stereotype that media pundits used to describe the generation in the 1990s. Indeed, ...

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No. of reports 1 of 13