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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 28
  1. Attitudes towards Weddings - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to ...

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  2. Lifestyles of Children and Teens - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “As watching TV and using technology remains the top activity both after school and on weekends, today’s kids and teens are far more exposed to advertising than previous generations ever were. Building cradle-to-grave loyalty has become easier, but brands need to tread ...

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  3. Families - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and ...

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  4. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    • Consumer Report
    • April 2016
    • UK

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings ...

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  5. Student Lifestyles - UK - June 2014

    • Consumer Report
    • June 2014
    • UK

    “Universities are operating in an increasingly competitive marketplace for higher education. Universities would benefit from stepping up their efforts to learn about student expectations and how they can match them to drive growth in the education sector.”

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  6. Lifestyles of Dads - UK - October 2013

    • Consumer Report
    • October 2013
    • UK

    “Today’s dads’ involvement in children’s lives will influence the attitudes of the next generation of parents and will shape their views on parenting and family life. Companies and brands play an instrumental role in painting a picture of what it means to be a father in modern ...

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  7. Lifestyles of Mums - UK - September 2013

    • Consumer Report
    • September 2013
    • UK

    “Brands that are responsive to mums’ concerns and aim to grow with their preferences (which are increasingly expressed via social media channels) will be in a stronger position when competing for their consumer loyalty.”

    - Ina Mitskavets, Senior Consumer and Lifestyle Analyst

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  8. Children's Lifestyles - UK - June 2013

    • Consumer Report
    • June 2013
    • UK

    “Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.”

    - Ina Mitskavets, Senior Consumer and Lifestyles Analyst

    Some questions answered in this report include:

    • Can today’s ...
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  9. Fashion for the Over-55s - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “A rapidly ageing population is not without its commercial opportunities but shopping must be made more enjoyable and easier for these consumers. Four in ten over-55s do not enjoy shopping for clothes in-store, highlighting that there are numerous obstacles that ruin the ...

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  10. Lifestyles of Young Adults - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Being financially responsible is a must-have for today’s 16-24-year-olds. Economic uncertainties are forcing young adults to jump through more hoops to be able to afford education, get a job matching their qualifications, and get on the property ladder. Going forward, it can ...

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No. of reports 1 of 28