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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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8 Item(s)
  1. Marketing to Moms - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime ...

    US $4,395.00 (Excl.Tax)
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  2. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
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  3. Student Lifestyles - UK - June 2014

    • Consumer Report
    • June 2014
    • UK

    “Universities are operating in an increasingly competitive marketplace for higher education. Universities would benefit from stepping up their efforts to learn about student expectations and how they can match them to drive growth in the education sector.”

    US $2,483.78 (Excl.Tax)
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  4. British Lifestyles 2014: The British Dream - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager ...

    US $2,732.78 (Excl.Tax)
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  5. Bicycles - UK - March 2014

    • Consumer Report
    • March 2014
    • UK

    "If safety concerns around cycling on the roads can be definitively tackled, it could open the floodgates to a new era of mass cycling participation."

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  6. Marketing to Millennials - US - February 2014

    • Consumer Report
    • February 2014
    • US

    "Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial' just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for ...

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  7. Marketing to Consumers in their 20s - China - January 2014

    • Consumer Report
    • January 2014
    • China

    “The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the ...

    US $4,460.00 (Excl.Tax)
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  8. Lifestyles of the Over-55s and Seniors - UK - January 2014

    • Consumer Report
    • January 2014
    • UK

    “Even though the majority of the over-55s are retired, their household wealth continues appreciating. This means they have largely weathered the downturn which provides them with opportunities to judge brands on factors other than low prices and discounts.”

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8 Item(s)