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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 240
  1. Grocery Retailing - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The grocery retailing market is ready for premiumization. While fresh produce remains a central focus, grabbing children’s attention could be a point of differentiation among the top players. O2O retailers are here to stay and the direct-to-consumer model’s exciting approach ...

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  2. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  3. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

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  4. The Natural/Organic Food Shopper - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically ...

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  5. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  6. Attitudes Towards Home Delivery and Takeaway - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “Gone are the days when consumers ‘just accept what they are given’. They’re finding their voice to ask for exactly what they want. Personalisation and customisation is now a prerequisite for many ordering home delivery/takeaway food.”
    – Zameira Hersi, Leisure Analyst

    Topics ...

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  7. Coffee and Tea Shops – Indian Consumer – 2018

    • Consumer Report
    • December 2018
    • India

    Aim to position café brands as more of a lifestyle accessory rather than just an occasional indulgence.

    Ranjana Sundaresan, Food & Drink Analyst, India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

    CONSUMER INSIGHTS

    • What Indians drink out ...
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  8. Cooking Enthusiasts - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "It can be said that Canadians know their way around a kitchen given that virtually all Canadians (97%) claim to have at least a minimum of basic cooking skills. Although the activity is one that most enjoy, time constraints and logistical considerations lead half the ...

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  9. Alimentação Saudável - Tendências - Brasil - Dezembro 2018

    • Consumer Report
    • December 2018
    • Brazil

    “Apesar de se mostrar interessado em adotar e manter hábitos alimentares mais saudáveis, o brasileiro vê grandes barreiras no alto custo das opções saudáveis, na dificuldade de identificar e de encontrar esses produtos. Entretanto sua disposição para pagar mais caro por ...

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  10. Supermarkets - France - November 2018

    • Consumer Report
    • November 2018
    • France

    “Grocery retailing in France is changing – people are shopping less at hypermarkets and more at local, convenience stores. The digital world is making shoppers more demanding and online grocery is beginning to develop beyond the Drive click and collect model. Several retailers ...

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No. of reports 1 of 240