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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 12
  1. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • What ...
    £2,000.00 (Excl.Tax)
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  2. Customer Loyalty and Reward Schemes - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “With their everyday low pricing structure the discounters have shown consumers that they don’t need to build up points or jump through hoops to get the lowest prices. Instead, loyalty schemes have become more about adding additional value to a purchase or enhancing a shopping ...

    £2,195.00 (Excl.Tax)
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  3. Cause Marketing - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “ Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

    £3,435.47 (Excl.Tax)
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  4. Grocery Pricing and Promotion - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “Digital promotions represent the future of most industries, including the grocery retail trade. Effective digital promotions do much more than simply re-create the traditional coupon experience on a new platform. Marketers are finding ways to digitally bring value to customers ...

    £3,435.47 (Excl.Tax)
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  5. Attitudes Toward Corporate Social Responsibility - US - September 2012

    • Consumer Report
    • September 2012
    • US

    Corporate social responsibility (CSR) has evolved from its origin of a suggestion that corporations earmark a portion of their profits to put toward philanthropic initiatives, to becoming a basic component of the way that many companies operate their business. Along with ...

    £3,435.47 (Excl.Tax)
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  6. Sports Marketing and Sponsorship - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    "a shortage of funds on the part of sponsors and of vision on the part of rights holders will limit sports marketers’ ability to use the 2012 Olympic Games as a springboard to a new age of activity based on engagement rather than simple exposure".

    This report examines sports ...

    £1,995.00 (Excl.Tax)
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  7. Football Business - UK - November 2010

    • Consumer Report
    • November 2010
    • UK

    This report tracks recent changes in the way consumers follow football and the attitudes they hold towards it, and considers these in the context of wider trends in the game and UK society. In so doing, it examines the hypothesis that “England’s continuing failure in ...

    £1,995.00 (Excl.Tax)
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  8. Sports Marketing and Sponsorship - US - October 2010

    • Consumer Report
    • October 2010
    • US

    The U.S. sports marketing and sponsorship market is highly dynamic, operating at a range of athletic levels, from professional leagues to grade school programs, and involves leagues and teams marketing themselves, as well as sponsors marketing their own brands.

    Driven by a wide ...

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  9. Automotive Sponsorships and Lifestyle Marketing - US - March 2010

    • Consumer Report
    • March 2010
    • US

    Automotive sponsorships can drive sales, according to Mintel’s exclusive consumer research, so automakers are advised to leverage this marketing tactic to their advantage. However, doing so requires an understanding of what appeals to consumers.

    Some of the topics covered in ...

    £3,435.47 (Excl.Tax)
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  10. Broadcast Sponsorship - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • In 2008, broadcast sponsorship revenues declined 2.3%, significantly less steep than the 4.2% fall in overall advertising revenues. The broadcast sponsorship market is also expected to be more resilient, bouncing back with 5% growth in 2009 and breaking through the £300 million ...
    £1,995.00 (Excl.Tax)
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No. of reports 1 of 12