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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 13
  1. Fashion Online - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    "Returns remain a big issue for the online clothing market. Retailers are experimenting with virtual fitting rooms and other sizing technology to help consumers better judge whether clothes will fit and provide a solution for reducing the amount of clothes that are returned at ...

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  2. Lifestyles of the Modern Family - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    “Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.”

    – Ina Mitskavets, Senior Consumer & Lifestyles Analyst

    Some questions answered in this ...

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  3. Attitudes to Advertising - Ireland - May 2012

    • Consumer Report
    • May 2012
    • Ireland

    The year 2012 continues to see traditional media losing ground to newer media, with Irish consumers increasingly exposed to web-based advertising, in turn lessening the effectiveness of TV and print advertising.

    Despite this, TV still remains the most important channel for ...

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  4. Price Promotions and Loyalty Schemes - Ireland - April 2012

    • Consumer Report
    • April 2012
    • Ireland

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the ...

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  5. Attitudes towards Advertising - Ireland - November 2011

    • Consumer Report
    • November 2011
    • Ireland

    The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and ...

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  6. Marketing to Mums and Mums-to-be - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity ...

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  7. Marketing to Dads - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    There has been much talk in the newspapers of the rise in stay at home dads, although these fathers are very much in the minority. Despite huge progress in sexual equality over the last couple of generations, men still retain their role as the main breadwinner in the ...

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  8. Marketing To Young Couples - UK - July 2011

    • Consumer Report
    • July 2011
    • UK

    The number of 16-34-year-olds is growing, although it is keeping pace with the wider population. They account for a quarter of the total UK population and as such represent a significant consumer group to market to. The plans and aspirations that they have for the coming years ...

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  9. Marketing to the Modern Family - UK - July 2011

    • Consumer Report
    • July 2011
    • UK

    This market research report looks at the modern UK family, and the factors which have affected the household structure over recent years. The report provides marketers with an vital insight into how the contemporary UK family can be best communicated with, not simply as a ...

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  10. Marketing to Singles - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

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No. of reports 1 of 13