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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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4 Item(s)
  1. Consumer Attitudes Towards Debt - China - July 2014

    • Consumer Report
    • July 2014
    • China

    "In the near future, the biggest opportunity still lies in loans for financing large household purchases. Consumers want to have more say in the loan design, which is currently the biggest gap in the market."

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  2. Marketing to the Middle Class - China - June 2014

    • Consumer Report
    • June 2014
    • China

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve ...

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  3. Consumers and the Economic Outlook - China - March 2014

    • Consumer Report
    • March 2014
    • China

    “Saving remains an important financial priority for consumers and the idea of spending the money to enjoy life now without thinking about tomorrow is still uncomfortable for many. This means that while consumers are confident about making more purchases, they are still spending ...

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  4. Consumer Attitudes Towards Savings - China - January 2014

    • Consumer Report
    • January 2014
    • China

    “The pressure to save money and improve financial status is still paramount for Chinese consumers. It is driven by both the desire to provide a comfortable long-term future, as well as the ability to meet the various big spending occasions associated with their life ...

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4 Item(s)