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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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3 Item(s)
  1. Marketing to Women – Germany –2020

    • Consumer Report
    • March 2020
    • Germany

    As German women achieve greater work- and home-based equality with men, old-fashioned gender portrayals in advertising risk offending women, as well as men.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,490.00 (Excl.Tax)
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  2. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What ...
    US $2,490.00 (Excl.Tax)
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  3. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • What ...
    US $2,490.00 (Excl.Tax)
    Find out more Add to cart
3 Item(s)