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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 14
  1. The Leisure Outlook - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. ...

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  2. Leisure Review - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post ...

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  3. Sports Participation - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun ...

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  4. Visitor Attractions - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Visitor attraction numbers should continue on their growth path towards 2021. People are looking to escape the political and economic uncertainty that dominates the news at the moment. This means that they will be looking for forms of escapism close to home. The fall in value ...

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  5. Family Leisure - UK - January 2016

    • Consumer Report
    • January 2016
    • UK

    “Women are significantly more likely than men to go out as part of a family group with their children, grandchildren, their own or partner’s parents and other wider-family members. While this is partially a consequence of the fact that they are more likely to be involved in a ...

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  6. Online Dating - UK - January 2015

    • Consumer Report
    • January 2015
    • UK

    “The abuse that is directed principally towards women on online dating websites and apps, along with issues of safety, has received increased publicity. Dating sites/apps need to explore more ways to combat these issues to avoid them causing significant damage to the industry.”

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  7. Leisure Review - UK - December 2014

    • Consumer Report
    • December 2014
    • UK

    “With any leisure business, revenues and profits are dictated by capacity and the ability of that business to maximise efficiencies from that capacity; if automation offers a way of increasing throughput, this can have a beneficial effect on profitability because the core ...

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  8. Visitor Attractions - UK - December 2013

    • Consumer Report
    • December 2013
    • UK

    “Multi-user touch tables and touch screens are increasingly being used by attractions to increase engagement now that consumers have become familiar with the concept of manipulating content on a touch screen to zoom in, zoom out or move it around.”

    – Michael Oliver, Senior ...

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  9. Leisure Review - UK - October 2013

    • Consumer Report
    • October 2013
    • UK

    “As arguably the most sociable and certainly the most socially connected digitally, incorporating an element of play when offering deals and discounts can help to engage under-35s and tap into their enjoyment of the search, for example through the use of ‘Gamification’ and ...

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  10. Visitor Attractions - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Growing mobile device ownership and usage levels, particularly of smartphones and tablets, presents operators with many opportunities to enhance the visitor experience at their attractions.”

    – Michael Oliver, Senior Leisure & Media Analyst

    Some questions answered in this report ...

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No. of reports 1 of 14