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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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6 Item(s)
  1. Sponsorship - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the ...

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  2. Attitudes to Advertising - Ireland - October 2014

    • Consumer Report
    • October 2014
    • Ireland

    “The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge ...

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  3. Attitudes to Advertising - Ireland - May 2012

    • Consumer Report
    • May 2012
    • Ireland

    The year 2012 continues to see traditional media losing ground to newer media, with Irish consumers increasingly exposed to web-based advertising, in turn lessening the effectiveness of TV and print advertising.

    Despite this, TV still remains the most important channel for ...

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  4. Price Promotions and Loyalty Schemes - Ireland - April 2012

    • Consumer Report
    • April 2012
    • Ireland

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the ...

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  5. Attitudes towards Advertising - Ireland - November 2011

    • Consumer Report
    • November 2011
    • Ireland

    The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and ...

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  6. Non-traditional Financial Services Providers - Ireland - May 2009

    • Consumer Report
    • May 2009
    • Ireland

    In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides ...

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6 Item(s)