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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 11
  1. Attitudes towards Advertising - Ireland - November 2011

    • Consumer Report
    • November 2011
    • Ireland

    The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and ...

    £1,095.00 (Excl.Tax)
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  2. Marketing to Mums and Mums-to-be - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity ...

    £2,195.00 (Excl.Tax)
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  3. Marketing to Dads - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    There has been much talk in the newspapers of the rise in stay at home dads, although these fathers are very much in the minority. Despite huge progress in sexual equality over the last couple of generations, men still retain their role as the main breadwinner in the ...

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  4. Marketing To Young Couples - UK - July 2011

    • Consumer Report
    • July 2011
    • UK

    The number of 16-34-year-olds is growing, although it is keeping pace with the wider population. They account for a quarter of the total UK population and as such represent a significant consumer group to market to. The plans and aspirations that they have for the coming years ...

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  5. Marketing to the Modern Family - UK - July 2011

    • Consumer Report
    • July 2011
    • UK

    This market research report looks at the modern UK family, and the factors which have affected the household structure over recent years. The report provides marketers with an vital insight into how the contemporary UK family can be best communicated with, not simply as a ...

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  6. Sports Marketing and Sponsorship - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    "a shortage of funds on the part of sponsors and of vision on the part of rights holders will limit sports marketers’ ability to use the 2012 Olympic Games as a springboard to a new age of activity based on engagement rather than simple exposure".

    This report examines sports ...

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  7. Marketing to Singles - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

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  8. Budget Shopper - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    This report looks at the role of budgeting in UK households. It seeks to understand who is budgeting, why they are doing it and in what ways. To some extent, the recession has made it acceptable to budget, but how do attitudes towards budgeting vary by social grade and income? ...

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  9. Marketing to Retired People - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes retired people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg ...

    £2,195.00 (Excl.Tax)
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  10. Marketing To Women - UK - March 2011

    • Consumer Report
    • March 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes women think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

    £2,195.00 (Excl.Tax)
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No. of reports 1 of 11