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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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7 Item(s)
  1. Lifestyles of the Modern Family - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    “Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.”

    – Ina Mitskavets, Senior Consumer & Lifestyles Analyst

    Some questions answered in this ...

    £1,995.00 (Excl.Tax)
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  2. Marketing to Mums and Mums-to-be - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    The employment gap between women with and without children has been narrowing down since the late 90s, with more women choosing to return to work full-time after having a child. Current economic uncertainty and the rising cost of living, coupled with the government’s austerity ...

    £2,195.00 (Excl.Tax)
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  3. Marketing to Dads - UK - September 2011

    • Consumer Report
    • September 2011
    • UK

    There has been much talk in the newspapers of the rise in stay at home dads, although these fathers are very much in the minority. Despite huge progress in sexual equality over the last couple of generations, men still retain their role as the main breadwinner in the ...

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  4. Marketing To Young Couples - UK - July 2011

    • Consumer Report
    • July 2011
    • UK

    The number of 16-34-year-olds is growing, although it is keeping pace with the wider population. They account for a quarter of the total UK population and as such represent a significant consumer group to market to. The plans and aspirations that they have for the coming years ...

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  5. Marketing to the Modern Family - UK - July 2011

    • Consumer Report
    • July 2011
    • UK

    This market research report looks at the modern UK family, and the factors which have affected the household structure over recent years. The report provides marketers with an vital insight into how the contemporary UK family can be best communicated with, not simply as a ...

    £2,195.00 (Excl.Tax)
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  6. Marketing to Singles - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

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  7. Marketing to Retired People - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes retired people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg ...

    £2,195.00 (Excl.Tax)
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7 Item(s)