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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 43
  1. The Affluent Consumer - UK - November 2016

    • Consumer Report
    • November 2016
    • UK

    “The EU referendum in June 2016 has sparked a wave of economic uncertainty across the UK, with Britain’s most wealthy consumers a key consumer group for brands and businesses. Affluent consumers have the drive and financial ability to buy into Brand Britain, and so marketing ...

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  2. Sports and Energy Drinks - UK - August 2016

    • Consumer Report
    • August 2016
    • UK

    “Sugar continues to be an issue in the market and the upcoming sugar tax in 2018 is expected to have an adverse effect on volume sales. 52% of users would cut back or stop drinking sugary sports and energy drinks if the price went up. However, 37% of the users who said that ...

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  3. Customer Satisfaction and Brands - UK - May 2016

    • Consumer Report
    • May 2016
    • UK

    “There is a clear link between customer satisfaction and perception of premium attributes such as quality, innovation, sophistication or style, forming the basis of why consumers seek out luxury brands in the first place. Luxury brands can highlight this satisfaction and the ...

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  4. Trust and Brands - UK - February 2016

    • Consumer Report
    • February 2016
    • UK

    “It is the brands that consumers are most familiar with and that have consistently proved their functional credentials that develop the strongest amount of trust; something which particularly pays off for brands in the household and personal care categories. Not only can ...

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  5. Marketing to Men - UK - January 2016

    • Consumer Report
    • January 2016
    • UK

    “Half of all men admit that they are largely apathetic towards advertising, reflecting how many find themselves unable to identify with the men they see in ad campaigns. There is now an opportunity for brands to change this, with brands using advertising to more fully identify ...

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  6. Sponsorship - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the ...

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  7. Customer Loyalty and Reward Schemes - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “With their everyday low pricing structure the discounters have shown consumers that they don’t need to build up points or jump through hoops to get the lowest prices. Instead, loyalty schemes have become more about adding additional value to a purchase or enhancing a shopping ...

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  8. Attitudes to Advertising - Ireland - October 2014

    • Consumer Report
    • October 2014
    • Ireland

    “The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge ...

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  9. Fashion Online - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    "Returns remain a big issue for the online clothing market. Retailers are experimenting with virtual fitting rooms and other sizing technology to help consumers better judge whether clothes will fit and provide a solution for reducing the amount of clothes that are returned at ...

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  10. Lifestyles of the Modern Family - UK - August 2013

    • Consumer Report
    • August 2013
    • UK

    “Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.”

    – Ina Mitskavets, Senior Consumer & Lifestyles Analyst

    Some questions answered in this ...

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No. of reports 11 of 43