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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 43
  1. Sports Marketing and Sponsorship - UK - June 2011

    • Consumer Report
    • June 2011
    • UK

    "a shortage of funds on the part of sponsors and of vision on the part of rights holders will limit sports marketers’ ability to use the 2012 Olympic Games as a springboard to a new age of activity based on engagement rather than simple exposure".

    This report examines sports ...

    £1,995.00 (Excl.Tax)
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  2. Marketing to Singles - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

    £2,195.00 (Excl.Tax)
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  3. Budget Shopper - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    This report looks at the role of budgeting in UK households. It seeks to understand who is budgeting, why they are doing it and in what ways. To some extent, the recession has made it acceptable to budget, but how do attitudes towards budgeting vary by social grade and income? ...

    £1,995.00 (Excl.Tax)
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  4. Marketing to Retired People - UK - April 2011

    • Consumer Report
    • April 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes retired people think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg ...

    £2,195.00 (Excl.Tax)
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  5. Marketing To Women - UK - March 2011

    • Consumer Report
    • March 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes women think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, ...

    £2,195.00 (Excl.Tax)
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  6. Marketing to Men - UK - January 2011

    • Consumer Report
    • January 2011
    • UK

    Consumer behaviour can be complicated and bewildering. What makes men think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, family, ...

    £2,195.00 (Excl.Tax)
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  7. Football Business - UK - November 2010

    • Consumer Report
    • November 2010
    • UK

    This report tracks recent changes in the way consumers follow football and the attitudes they hold towards it, and considers these in the context of wider trends in the game and UK society. In so doing, it examines the hypothesis that “England’s continuing failure in ...

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  8. Customer Service Expectations in Financial Services - UK - May 2010

    • Consumer Report
    • May 2010
    • UK
    • The growth of financial forums mean that a relatively small number of people are having a major impact on brands' reputation for customer service. Just 4% of those who have been let down by a financial firm say they went online to complain about it, but their complaints can now ...
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  9. Advertising and Marketing in New Media - UK - October 2009

    • Consumer Report
    • October 2009
    • UK

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that ...

    £1,695.00 (Excl.Tax)
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  10. Broadcast Sponsorship - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • In 2008, broadcast sponsorship revenues declined 2.3%, significantly less steep than the 4.2% fall in overall advertising revenues. The broadcast sponsorship market is also expected to be more resilient, bouncing back with 5% growth in 2009 and breaking through the £300 million ...
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No. of reports 31 of 43