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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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5 Item(s)
  1. Advertising and Marketing in New Media - UK - October 2009

    • Consumer Report
    • October 2009
    • UK

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that ...

    £1,695.00 (Excl.Tax)
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  2. Broadcast Sponsorship - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • In 2008, broadcast sponsorship revenues declined 2.3%, significantly less steep than the 4.2% fall in overall advertising revenues. The broadcast sponsorship market is also expected to be more resilient, bouncing back with 5% growth in 2009 and breaking through the £300 million ...
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  3. Sports Sponsorship - UK - July 2009

    • Consumer Report
    • July 2009
    • UK

    Since the economic downturn began in 2007, marketing budgets have been squeezed across the board. But despite the negativity surrounding the marketing communications industry, sports sponsorship market has appeared fairly resilient so far, demonstrating growth of 2.1% to £486 ...

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  4. Non-traditional Financial Services Providers - Ireland - May 2009

    • Consumer Report
    • May 2009
    • Ireland

    In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides ...

    £1,095.00 (Excl.Tax)
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  5. Sport and The Media - UK - February 2009

    • Consumer Report
    • February 2009
    • UK

    Sport is one of the most popular of all leisure interests among UK consumers, and particularly among men – yet only a small minority of fans actually pursue this interest through live event attendance. For the large majority, the bulk of their engagement with sport comes ...

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5 Item(s)