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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 14
  1. Marketing Credit and Debit Cards to Small Businesses - US - November 2009

    • Consumer Report
    • November 2009
    • US

    This has been a difficult year for small businesses, with weakening sales demand at the same time that sources of financing and credit have dried up. The economic downturn has accelerated the reliance of some small business owners’ on their credit cards in funding their cash ...

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  2. Attitudes to Internet and New Media Marketing - US - October 2009

    • Consumer Report
    • October 2009
    • US

    With the influx of new media in recent years—from online video and social networking to smartphones—the advertising industry is facing the question of how to most effectively utilize a rapidly expanding set of tools to reach consumers. The economic recession and the adoption of ...

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  3. Advertising and Marketing in New Media - UK - October 2009

    • Consumer Report
    • October 2009
    • UK

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that ...

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  4. Broadcast Sponsorship - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • In 2008, broadcast sponsorship revenues declined 2.3%, significantly less steep than the 4.2% fall in overall advertising revenues. The broadcast sponsorship market is also expected to be more resilient, bouncing back with 5% growth in 2009 and breaking through the £300 million ...
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  5. Marketing Beauty to Black Women - US - August 2009

    • Consumer Report
    • August 2009
    • US

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s ...

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  6. Character Merchandising - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers ...

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  7. Sports Sponsorship - UK - July 2009

    • Consumer Report
    • July 2009
    • UK

    Since the economic downturn began in 2007, marketing budgets have been squeezed across the board. But despite the negativity surrounding the marketing communications industry, sports sponsorship market has appeared fairly resilient so far, demonstrating growth of 2.1% to £486 ...

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  8. Non-traditional Financial Services Providers - Ireland - May 2009

    • Consumer Report
    • May 2009
    • Ireland

    In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides ...

    £1,095.00 (Excl.Tax)
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  9. Blacks and Premium Brands - US - March 2009

    • Consumer Report
    • March 2009
    • US

    This report provides a framework through which to view the affluent Black consumer from a cultural and generational viewpoint. It touches on several areas of elite Black culture that have an impact on how wealthy African Americans are often misunderstood by mainstream media and ...

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  10. Auto Shows - US - March 2009

    • Consumer Report
    • March 2009
    • US

    This report explores the auto show market in the U.S. It provides insight into the external and internal factors affecting auto show attendance and trends, and what they mean for future attendance, promotional campaigns and viability of the shows in the selling of new cars.

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No. of reports 1 of 14