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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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2 Item(s)
  1. Attitudes to Advertising - Ireland - May 2012

    • Consumer Report
    • May 2012
    • Ireland

    The year 2012 continues to see traditional media losing ground to newer media, with Irish consumers increasingly exposed to web-based advertising, in turn lessening the effectiveness of TV and print advertising.

    Despite this, TV still remains the most important channel for ...

    £1,095.00 (Excl.Tax)
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  2. Price Promotions and Loyalty Schemes - Ireland - April 2012

    • Consumer Report
    • April 2012
    • Ireland

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the ...

    £1,095.00 (Excl.Tax)
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2 Item(s)