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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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6 Item(s)
  1. Brand Leaders - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Perceptions of the biggest brands in FMCG sectors tend to be fairly secure and steady, suggesting that consumers have a mindset about familiar brands that rarely wavers. However, in other more dynamic markets there is less of a bias towards heritage brands, allowing new ...

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  2. The Affluent Consumer - UK - November 2016

    • Consumer Report
    • November 2016
    • UK

    “The EU referendum in June 2016 has sparked a wave of economic uncertainty across the UK, with Britain’s most wealthy consumers a key consumer group for brands and businesses. Affluent consumers have the drive and financial ability to buy into Brand Britain, and so marketing ...

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  3. Sports and Energy Drinks - UK - August 2016

    • Consumer Report
    • August 2016
    • UK

    “Sugar continues to be an issue in the market and the upcoming sugar tax in 2018 is expected to have an adverse effect on volume sales. 52% of users would cut back or stop drinking sugary sports and energy drinks if the price went up. However, 37% of the users who said that ...

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  4. Customer Satisfaction and Brands - UK - May 2016

    • Consumer Report
    • May 2016
    • UK

    “There is a clear link between customer satisfaction and perception of premium attributes such as quality, innovation, sophistication or style, forming the basis of why consumers seek out luxury brands in the first place. Luxury brands can highlight this satisfaction and the ...

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  5. Trust and Brands - UK - February 2016

    • Consumer Report
    • February 2016
    • UK

    “It is the brands that consumers are most familiar with and that have consistently proved their functional credentials that develop the strongest amount of trust; something which particularly pays off for brands in the household and personal care categories. Not only can ...

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  6. Marketing to Men - UK - January 2016

    • Consumer Report
    • January 2016
    • UK

    “Half of all men admit that they are largely apathetic towards advertising, reflecting how many find themselves unable to identify with the men they see in ad campaigns. There is now an opportunity for brands to change this, with brands using advertising to more fully identify ...

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6 Item(s)