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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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3 Item(s)
  1. The Ethical Brand - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “The ethical perception of brands is generally improving, even within sectors that have previously struggled with negative connotations, such as financial services. These rising standards mean that there is little room for complacency among brands. Anyone content to merely ...

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  2. Loyalty and Brands - UK - March 2017

    • Consumer Report
    • March 2017
    • UK

    “The expression of personality that can be gained from buying and using brands appears to appeal to 16-34s in particular: these active advocates are more likely to consider brands as favourites and more likely to use them on a regular basis. Meanwhile, older groups tend to show ...

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  3. Trust and Brands - UK - January 2017

    • Consumer Report
    • January 2017
    • UK

    “Trust acts as a building block for many other positive brand attributes, including the creation of perceived standout and brand preference. While the most trusted brands tend to be market-leading ones that have had high exposure to consumers, there are a significant minority ...

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3 Item(s)