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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 40
  1. Marketing to the Over-55s - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile ...

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  2. Marketing to Millennials - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “As Millennials continue to grow up, the needs of this broad generation become ever more diverse. Older Millennials are increasingly looking to settle down and start a family, and there are particular opportunities for financial services providers to help them with these goals. ...

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  3. Charitable Giving - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “As digital payment options have become more popular and widely available in recent years, there has been a subsequent decline in cash transactions. Cash has long been the most popular way of donating to charities, but the declining popularity of physical money means that ...

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  4. British Lifestyles: A New Understanding of Corporate Ethics - UK - April 2019

    • Consumer Report
    • April 2019
    • UK

    “The consumer understanding of corporate ethics has evolved and become much more sophisticated. Looking forward, this will make it much harder for businesses to buy customers’ trust by simply emphasising their environmental profile, while not making any changes to their fiscal ...

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  5. Marketing to Men - UK - January 2019

    • Consumer Report
    • January 2019
    • UK

    “Men’s mental health has become an increasing concern in recent years. While there is often particular emphasis placed on the high number of male suicides, the problem is much broader than this, and many men suffer in silence. For businesses there are undoubtedly reputational ...

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  6. Student Lifestyles - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Drinking culture has long played a major role in students’ social lives. However, there are signs that times are changing, with one in five students saying that they do not drink alcohol at all, while an even higher proportion show interest in more alcohol-free social events. ...

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  7. The Ethical Brand - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “The ethical perception of brands is generally improving, even within sectors that have previously struggled with negative connotations, such as financial services. These rising standards mean that there is little room for complacency among brands. Anyone content to merely ...

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  8. Loyalty and Brands - UK - March 2017

    • Consumer Report
    • March 2017
    • UK

    “The expression of personality that can be gained from buying and using brands appears to appeal to 16-34s in particular: these active advocates are more likely to consider brands as favourites and more likely to use them on a regular basis. Meanwhile, older groups tend to show ...

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  9. Trust and Brands - UK - January 2017

    • Consumer Report
    • January 2017
    • UK

    “Trust acts as a building block for many other positive brand attributes, including the creation of perceived standout and brand preference. While the most trusted brands tend to be market-leading ones that have had high exposure to consumers, there are a significant minority ...

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  10. Brand Leaders - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Perceptions of the biggest brands in FMCG sectors tend to be fairly secure and steady, suggesting that consumers have a mindset about familiar brands that rarely wavers. However, in other more dynamic markets there is less of a bias towards heritage brands, allowing new ...

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No. of reports 1 of 40