Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 341
  1. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • What ...
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
  2. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  3. Brand Leaders - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “There’s no stronger endorsement of a brand than a willingness to entrust it with your own or your family’s health. As such, it’s no surprise that perceptions of trust and quality are often guided by how a brand impacts upon the health and wellbeing of consumers. However, this ...

    £2,195.00 (Excl.Tax)
    Find out more Add to cart
  4. Consumers and General Insurance - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “Change is coming to the general insurance market, driven by the impact of new technology and innovative new businesses entering the sector, as well as by pressure from consumer groups and the FCA, unhappy at the way the market operates, particularly with regards to how ...

    £2,195.00 (Excl.Tax)
    Find out more Add to cart
  5. Managing a healthy lifestyle – Germany – 2019

    • Consumer Report
    • November 2019
    • Germany

    There is an urgent need for concerted efforts by the government, businesses and brands to change people’s perceptions about what constitutes being healthy.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, and why
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
  6. Consumers and the Economic Outlook - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Brexit has been delayed again. The public faces a Christmas general election. And the economy narrowly avoided a recession in September. It is no wonder, then, that consumer confidence has taken a hit. However, financial well-being is holding up and the vast majority of people ...

    £2,195.00 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to the Over-55s - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile ...

    £2,195.00 (Excl.Tax)
    Find out more Add to cart
  8. Consumer Attitudes towards Financial Services Innovation - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “The digital revolution is shaking up the financial services sector as both new and established companies develop innovative solutions to deliver more personalised, flexible and streamlined products and services. But while many innovations have gained considerable traction, the ...

    £2,195.00 (Excl.Tax)
    Find out more Add to cart
  9. Funeral Planning - UK - October 2019

    • Consumer Report
    • October 2019
    • UK

    “Mainstream providers in both the at-need and pre-paid funerals market have to meet the needs of those seeking more traditional services, along with developing more flexible and personal options for customers. Serving these diverging sets of expectations is challenging and will ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  10. Lifestyles of Generation Z - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “It is increasingly difficult to ignore the growing body of research linking the young’s hyper-engagement with social media to a heightened incidence of mental health issues. For their part, the major social media platforms are exploring ways of lessening the young’s reliance ...

    £2,195.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 341