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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Brexit - One Year Later - Ireland - October 2017

    “The depreciation of Sterling since the UK’s vote to leave the EU provides significant growth opportunities for the NI tourism sector post-Brexit.  Operators could therefore look to invest in growing their capacity and developing their offering to attract more visitors from RoI and key overseas ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    October 2017
    Ireland
  2. Charitable Giving - Ireland - September 2015

    “Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through ‘liking’ their social networking pages, signing online petitions and posting pictures and videos of fundraisers. Thus further integrating these platforms into their promotional ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2015
    Ireland
  3. Irish Lifestyles - Ireland - September 2013

    In 2013, Ireland is slowly moving away from the economic downturn and consumer confidence is increasing. This report examines the health of both NI and RoI consumers, looking at physical health, financial health and indeed mental health and the factors that have led to the current state of each. ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2013
    Ireland
  4. Social Networking - Ireland - September 2012

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also represent a growth ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2012
    Ireland
  5. Irish Lifestyles - Ireland - June 2012

    Irish consumers are living under the threat of the breakup of the eurozone and NI consumers are already faced with a double-dip recession in 2012. This has seen their spending in a number of sectors decline, with a corresponding decrease in spending power.

    However, this has not resulted in a ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    June 2012
    Ireland
  6. Irish Lifestyles - Ireland - June 2011

    Despite some signs of recovery in the economy, there are still many issues facing the Irish population including high unemployment, high levels of debt, and rising consumer prices. Consequently, a significant portion of the Irish population is still struggling to make ends meet.

    The past four ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    June 2011
    Ireland
  7. New Media and the Irish Consumer - Ireland - December 2010

    Now that around two thirds of all Irish consumers have a broadband internet connection in the home, the internet is an established, mainstream channel through which advertisers can reach a mass-market audience. However, there is a danger that the rapid growth in online advertising could diminish ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    December 2010
    Ireland
  8. Irish Lifestyles - August 2010

    Since the onset of the recession, it has been a case of “all changed, changed utterly” for Irish consumers. In response to a profound change in their circumstances, consumers have made some changes to their lifestyles. These changes have affected not only their spending behaviour, but also their ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    August 2010
    Ireland
  9. Targeting the Over-50s - Ireland - March 2010

    Irrespective of the measure used, the over-50s demographic is one that no sector, company, brand or marketer can afford to ignore. Not only are there more over-50s in Ireland now than at any point in recent history, it is the one demographic that is projected to grow significantly in number over ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    March 2010
    Ireland
  10. Ethics and the Irish Consumer - Ireland - September 2009

    The concept of ethical consumerism is one that has been steadily gathering momentum in Ireland over the past decade, yet the degree to which ethical and green issues influence Irish consumers’ purchasing behaviour and general lifestyle differs markedly across different sectors. While it is ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2009
    Ireland
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