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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. The Chinese Consumer - China - April 2018

    “Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money will continue to be ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  2. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  3. Cleaning the House - China - March 2016

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2016
    China
  4. Cleaning the House - China - March 2015

    “Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
    – Ivy Jiang, Research Analyst

    This report discusses the following key topics:

    • Household services ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2015
    China
  5. China Consumers 2014 - China - April 2014

    "Operators need to re-adjust their products and services package to target the demand of the mass consumers not just the lucrative. Increasing average income indicates that Chinese are becoming more willing to pay for better quality to improve their lifestyle."

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2014
    China
  6. Marketing to Consumers in their 20s - China - January 2014

    “The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the importance of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2014
    China
  7. Regional Lifestyles - China - December 2013

    “Companies that want to thrive in China should aim to develop a matrix of China that looks at the local economy development, population and traditional culture simultaneously, and acknowledges that the differences are explained by these three factors together. That said, a harmonious family ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2013
    China
  8. Teen Lifestyles - China - December 2013

    “As well as being more connected than previous generations, China’s teenagers also appear to be more self-centred and value those elements in their current lifestyle that benefit themselves, at the expense of more traditional values such as caring for others.”

    – Eileen Ngieng, Senior Research Analyst

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2013
    China
  9. Lifestyles of the Over 55s - China - December 2013

    “It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the younger generations of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2013
    China
  10. Consumer Attitudes Towards Food Safety - China - August 2013

    “Food safety in China is of growing concern, strongly linked to weaknesses in the food chain from farming, processing and preparation to serving. According to the National Consumer Association, about 60% of the 39,082 complaints received about food in 2011 related to food quality and safety ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2013
    China
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